Some Statistics for You for Online Retailing

Some Statistics for You for Online Retailing

Here are some recent online retailing statistics you should find interesting.  How does the below compare to your analytics?

  • Parents spend more of their budget online in comparison to non-parents (40% vs. 34%) and spend 75% more time online shopping each week (7 hours vs. 4 hours for non-parents).
  • Parents spend 61% more online than non-parents ($1,071 vs. $664).
  • When shopping online, nearly half (48%) of online purchasers first turn to a mass commerce marketplace.
  • The top three factors that are very or extremely influential in determining where Americans shop are price (87%), shipping cost and speed (80%) and discount offers (71%).
  • 66% of online shoppers have decided not to buy an item because of shipping costs.
  • 72% of females and 59% of males have decided to abandon their purchase because of shipping costs.
  • 78% of online shoppers want more images from ecommerce sites.
  • 69% of online shoppers want more reviews from ecommerce sites.
  • 46% of online shoppers want more product comparisons from ecommerce sites.
  • 42% of online shoppers want more testimonials from ecommerce sites.
  • 30% of online shoppers want more video from ecommerce sites.
  • 42% of online shoppers have made a purchase they later regret.
  • 44% of people go directly to Amazon to start their product searches, compared to 34% who use search engines like Google, Bing, and Yahoo to search for products.
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