Typical Issues Found On E-Commerce Sites

Typical Issues Found On E-Commerce Sites

Epoch BG's experience when reviewing E-commerce sites typically have one or more of the following issues that can lessen the customer experience resulting in lower sales:

 • Non-responsive design platform for smartphone and tablets, particularly on WIX and Woo Commerce

• Fonts and Color Schemes not matching the desired customer demographic.  We see a lot of light colored text on a white background which is difficult to read at best. 

• Site does not convey contact information well. No company address, phone number, email, etc.  Having a Gmail or Yahoo business email address does not convey a professional appearance.

• Customer trust is not developed. No privacy, returns/refunds, terms of service pages developed.  No phone number, email address or physical business address provided. 

• URL is odd as it appears on customer browser

• No favicon

• Shipping expectation by the customer not being met.  Free shipping has become the norm in the USA.

• Non-domain email account shown (@gmail, @yahoo, @hotmail, etc)

• Product titles and descriptions are not optimal

• SSL not activated

• Slow page load

• Image files not high quality and not optimized

• No or broken social media links

• Site content has mis-spellings and grammatical errors

• Limited payment options

• Mandatory pop-ups reducing customer experience

• Site just isn’t simple, clear and easy to use… A monument built to the site owner and not for the customer.

• Keywords for SEO not optimal.  Keywords not selected using data from sites like google trends.

• Google analytics/webmaster/merchant center accounts not set-up correctly and or not being utilized.

• Low quality and or low number of Backlinks