Do You Know What You Don't Know?

If you are not understanding AND using Google Analytics on your E-commerce store then you really don't know much about the traffic coming to your site (and conversely the traffic not coming to your site).

Its free from Google yet it's worth more than all of the other expenses you pay to maintain your e-commerce store.

Below are some metrics about your site's visitors you don't know without analytics:

  • Age
  • Gender
  • City They Are from
  • Interests
  • Recent Web Activity  
  • How They Got to Your Site
  • Day and Time They Visited
  • Pages They Viewed on Your Site
  • What Kind of Device They Are Using (Desktop, Mobile, Tablet)
  • If They are Visiting Because of a Marketing Campaign You are Running
  • How Long They Were On Your Site during the Visit
  • Bounce Rate, Conversion Rate, Average Order Value


Its Epochbg's experience that most people simply have never learned what analytics is and how to use it.  The shame in that is that its very simple and once you walk through the reports it will be one of those WTH moments.